Woohoo! We just bagged two new awards. Don’t you want to know all about it? Read on!
BankBazaar has won top honours in the Financial Communications Category at the PR Awards Asia 2019 held in Hong Kong. The event was organised by Campaign to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.
The award is in recognition of BankBazaar Aspiration Index 2018.
Given the emergence of Indian millennials as a key target group for every marketer, we recommended a specific focus on this target group in client’s communication. We launched a category-first Millennial Aspiration Index representing the target group’s aspirations. With the survey findings, we then conducted a media outreach programme, including traditional media (media conference, center-specific press notes, industry stories) and social media. We secured over 220 positive impressions across print, online, and newswires – reaching around 300 million people.
Wait, there’s more! BankBazaar.com has also been awarded the 4th Indian Banking Reforms Conclave & BFSI award for the best Fintech Bank Collaboration. The BFSI Awards, 2019 intends to recognise the efforts of the Banking & Finance Sectors that have been instrumental to the country’s growth and digital financial inclusion.
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