With consumers grabbing every available Ninja (performance bike from Kawasaki) from Bajaj Auto showrooms, the company is readying to introduce more premium products from the Japanese company later in the year. Part of the increased demand has also been due to economical car loans.
In slightly over 6 months, Bajaj, India’s 2nd largest two-wheeler manufacturer, has sold more than 500 units of the Kawasaki Ninja 250R, costing Rs 2.69 lakh (same as a Maruti Suzuki Alto).
Bajaj Auto has a tie-up with Kawasaki Heavy Industries Group for importing and selling high-preformance engine bikes of Kawasaki in the Indian market. Bajaj looks after after-sales service.
Bajaj is now considering increasing Kawasaki’s range with the introduction of more products that will include domestically assembled bikes and totally imported superbikes. Rajiv Bajaj, MD, Bajaj Auto, said: “We intend to launch more bikes from the Kawasaki stable later in the year.”
The Ninja 250R is the sole international performance bike assembled in India. All other world famous high-performance models are imported. The bike is assembled at Bajaj’s Chakan factory near Pune and sold via a series of chosen outlets, known as Probiking.
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