BankBazaar Turns 15: Celebrating a Decade and a Half of Innovation and Diversity

By | August 1, 2023

It’s time to put on your party hats and join the celebration as BankBazaar turns 15! Over the past decade and a half, we’ve been on a thrilling journey, redefining the way Indians access credit. 

Let’s take a delightful trip down memory lane and relive some of the most remarkable moments that shaped BankBazaar’s incredible 15-year adventure.

Blast from the Past: The Birth of BankBazaar 

Back in 2008, the fintech revolution in India was truly revolutionised with the founding of BankBazaar by Adhil Shetty, Arjun Shetty, and Rati Shetty in the vibrant city of Chennai. Armed with a vision to democratise personal finance, the trio laid the foundation for a financial marketplace that would empower millions of Indians.

Fun Fact: Did you know that before becoming BankBazaar, we actually went by the name “Loan Dukaan”? However, we discovered that ‘Dukaan’ was a tongue-twister for many (Oh, the struggle!). So, we had a show of hands, and voilà! We settled on the much easier-to-spell and catchier name, BankBazaar. And as they say, the rest is history!  

$60 Million Jackpot: Funding Frenzy in 2015 

Fast forward to 2015, and BankBazaar struck gold with a whopping $60 million in Series C funding. Leading the charge was none other than the tech giant Amazon, along with support from Fidelity Growth Partners, Sequoia Capital, Walden International, and Mousse Partners. This mammoth funding injection catapulted BankBazaar into the big leagues, fuelling our ambition to transform the financial landscape. 

KYC Made Easy: Paperless Wonder in 2016 

BankBazaar continued to make waves in 2016 when we unveiled our paperless e-KYC platform. Bid farewell to stacks of paperwork and lengthy verification processes! With this innovation, customers could complete the Know Your Customer (KYC) process online, swiftly and effortlessly. 

2017’s Game-Changer: Credit Score Platform 

In 2017, BankBazaar opened the gateway to financial freedom with the launch of a digital Credit Score platform. Customers could access their Credit Score for free, arming them with valuable insights to make sound financial decisions and seize opportunities. 

New Launch Party with Co-Branded Credit Cards 

2021 was a year of celebration as BankBazaar joined hands with YES BANK and RBL Bank to introduce co-branded Credit Cards. This partnership enriched the product lineup and enabled customers to choose personalised credit solutions tailored to their needs and preferences. 

TurboLoan: The Lightning-Fast Loan Journey 

Alongside the co-branded Credit Cards, BankBazaar unveiled TurboLoan, powered by Chola Finance. It was a game-changer for Personal Loan applicants, offering lightning-fast approvals, making dreams a reality in the blink of an eye. 

Championing Diversity: BankBazaar’s Empowering Workforce 

BankBazaar takes immense pride in promoting diversity and inclusion, reflected in its workforce. As per the latest HR data, an impressive 55% of the employees were women, setting a commendable milestone in the fintech industry. BankBazaar continues to lead the way in fostering a supportive work environment for all. 

The BankBazaar Dream Team: Meet the ‘Movers’ 

Behind every success story stands a dream team – the Movers who brought innovation, creativity, and a lot of fun to BankBazaar’s DNA. Their passion and dedication have been the driving force behind the company’s achievements. 

Customer Testimonials: Heartwarming Tales 

At the heart of BankBazaar’s journey are its customers. Here are some heartwarming testimonials from real people who achieved their financial goals, thanks to BankBazaar’s guidance and support. Their stories of triumph will definitely resonate with you. 

1. “We’re always on the go with one thing after another to do. So, when we’re given a break with easy tools, apps, and so on to make things easier, it makes all the difference! I just had to share my experience checking my Credit Score on BankBazaar (been using the website for 4 months now)! As someone who has been actively working on improving my Credit Score, I was looking for a reliable and user-friendly tool to monitor my progress. From the moment I signed up, I was impressed with the seamless process. The website’s interface is clean, intuitive, and incredibly easy to navigate. It took me no time to get started and connect my credit accounts securely. 

What truly sets BankBazaar’s website apart is the comprehensive and real-time Credit Score tracking feature. Every time I logged in, I could see my updated score, helping me get an immediate picture of my financial health. Upon exploring the website further, I felt like Alice in financial wonderland 😀 (you’ll know when you do the same!). I know I’ll be returning quite often – incredibly happy with the whole experience!” 

Ruth. S, Bengaluru

 2. “With BankBazaar, finding the right Credit Card was too easy for me. First of all, so many options to choose from! As a first-time applicant, I was afraid that I’d pick the wrong card with hidden fees and high interest rates. But with BankBazaar’s Credit Card comparison tool, I could view all the cards side by side and understand their features and benefits clearly. Plus, the expert reviews and customer feedback made it much easier.

Now, I’m glad that I picked the Credit Card that complements my spending habits. Great rewards and perks that suit my lifestyle, and no hidden surprises. I got the ideal Credit Card that I was looking for, and BankBazaar was a big help!”

Amith. Kumar, Kerala

 3. “A few months ago, I faced a personal emergency that required immediate funds, and I was stressed about how to manage it without burdening my family or depleting my savings. Applying for a Personal Loan seemed daunting, but BankBazaar’s user-friendly platform changed that entirely. Their easy-to-navigate website helped me find the most suitable loan options in just a few clicks. The process was straightforward, and I received multiple loan offers from reputed lenders.

Thanks to BankBazaar’s assistance, I secured a Personal Loan with favourable terms and competitive interest rates. I could handle the emergency without compromising my financial stability. I am deeply thankful to BankBazaar for being there when I needed them the most. They turned a stressful situation into a manageable one, and I highly recommend their services to anyone in need of financial support!”

Sindhu. K, Chennai

The BankBazaar Fun Quotient: A Peek Behind the Scenes 

Peek behind the curtains and discover the fun side to BankBazaar! From quirky office traditions to team-building escapades, the fun quotient at BankBazaar is an essential ingredient in our recipe for success. 

Nostalgia Overload: BankBazaar’s Memorable Ad Campaigns 

Take a trip down memory lane with our unforgettable ad campaigns. From heartwarming stories to quirky humour, these commercials have left a lasting impression on the minds of customers.  

  • The New Indian Wedding – #PlayYourPart

  • #ThankYouDad by | #MyDadMyFirstTeacher 

  • #MakeItHappen – Alicia Souza, Illustrator Entrepreneur 

  • #WhyGoSlow – Slow Is Frustrating. Switch To BankBazaar 

Promising Future Ahead: BankBazaar Rockets to New Heights 

BankBazaar posted a 51% YOY increase in revenue in Q1-FY24, driven by our portfolio of co-branded Credit Cards and Personal Loans, closing FY23 with audited revenue of ₹159 crore (66% revenue growth from FY22).  

Additional Reading: Press Release: BankBazaar Posts 51% Increase in YOY Revenue in Q1 FY24 

Here’s to many more years of innovation, diversity, and financial freedom! Let’s keep the celebration going as we shape the world of personal finance, one exciting step at a time!  

Cheers! 🎉 


All information including news articles and blogs published on this website are strictly for general information purpose only. BankBazaar does not provide any warranty about the authenticity and accuracy of such information. BankBazaar will not be held responsible for any loss and/or damage that arises or is incurred by use of such information. Rates and offers as may be applicable at the time of applying for a product may vary from that mentioned above. Please visit for the latest rates/offers.

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