Diner’s Card Reintroduced By HDFC Bank

By | September 29, 2011

According to a recent press report, the oldest Diners Club card has finally comeback to the market. The Diners club Premier card sold by Citi in 2008, is going to be reintroduced by the HDFC Bank. The Bank has received the Franchising from the Citi bank, and it has a plan of acquiring the Citi’s Diner Portfolio to expand its Premier segment.

According to reports, the the Diner’s Club is also a payment company just like the Visa and Master card. The card is useful during the times of travel and Entertainment. The card cannot be used as other cards because the card has its own Network.

The HDFC Bank is issuing the card first among the Huge Population as it wants to expand its premium segment. The bank has  introduced the card to the travel segment and has planned to introduce the Infina card to the super rich people.

According to reports, the credit card holders of HDFC bank are about 55 lakh, and every month they are issuing new cards at the rate of 40-50,000 numbers. This will help the Diners club to get more customers on line.

According to Mr. Rajiev Chadha, President of Diners club International, the Strategic Partnership with the HDFC Bank has enabled them to expand their Brand in India and it has also given them a recognition in the World Market. The customers of HDFC bank are also benefited through this as they have access to Millions of Merchant Locations and 800,000 more cash access Locations and ATM’s.

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About Pradeep Yuvaraj

Pradeep Yuvaraj is a Co-Founder and Director at Finerva Financial Solutions Private Limited, a financial education company focused on personal finance education. He has penned over 250 articles relating to Personal Finance and clocked over 500 hours of educating individuals on managing personal finance. He is a serial entrepreneur and has been associated with 7 Start-ups. His entrepreneurial experience spans industries as varied as Education, Gas Engineering, Automobile Design, Software development and more recently a Pure play presentation design company. Prior to turning entrepreneur in 2005, he has worked for 3 of the top ten companies of the world - Shell, ExxonMobil and Total SA. This experience included handling Branch Operations, Channel Sales and Business Development across 5 states over a period of 8 years. He holds an MBA from Symbiosis and an Electronics Engineering Degree from the University of Pune.

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