Sharp domestic demand for Ford India’s small car Figo, and interest in overseas markets such as South Africa, has made the car-manufacture commence a 2nd shift at its Maraimalainagar factory in Chennai since June, according to a company official.
Nigel E Wark, Ford India Executive Director (Marketing & Sales) said, “Yes, we have started our second production shift at our Chennai plant to meet the increasing demand for Figo”.
He said, “Figo is getting a good response from the market and the company has received 24,000 purchase orders in the first four months of launch. This small car is helping to drive our sales growth”.
But he did not state by what amount production has gone up after adding the 2nd shift.
Previously, Ford India President and MD Michael Boneham had said the 2nd shift would hike the production capacity of the small car by 30-40%.
Boneham had stated that the company intends to recruit 600-700 personnel at the factory with the majority of them being diploma holders and fresh pass-outs.
Ford India is increasing production to export the Figo to South Africa, the company statement said.
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