Ford Figo posts record booking since introduction

By | April 8, 2010

Within a month since its launch, Ford Figo has reported over 10,000 bookings, a record sales from Ford India. The record has assisted Ford India’s total March sells triple from March last a year.

Michael Boneham, president and managing director, Ford India.said, “The launch of Figo is the start of a transformed Ford in India, and a true reflection of our commitment to delivering world-class products that allow Indian customers to feel the difference.”

The Figo was styled and produced with Indian clients in mind – including months of thorough customer clinic research and in-depth testing in both simulated and real road tests.

The Figo’s introduction has been one of the excellent launch response and volumes reached in the initial month of sale by producers in India’s automobile history.

The Figo is one of the over 20 new cars Ford is launching worldwide in 2010.

Ford India recently proclaimed the starting of 28 dealerships in India, making the total number of Ford channels to 164 services in 97 cities. The company intends to increase to 200 facilities by this year end.


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