Say Hello To Aparna Mahesh – BankBazaar’s New Chief Marketing Officer!

By BankBazaar | April 2, 2018

We have a new addition to the BB family – Aparna Mahesh, who joins us a Chief Marketing Officer (CMO). We can’t wait for you to meet her!

Say Hello To Aparna Mahesh - BankBazaar’s New Chief Marketing Officer!

At BankBazaar, we take pride in all things we do but we probably take the most pride in our smart and fearless workforce! With every addition to the BankBazaar family, our strength as an organisation grows manifold. So, imagine how thrilled we are when someone equally formidable, if not more, decides to join forces with us?

Additional reading: With Vipin Kalra At The Helm, Expands Internationally Into South East Asia

Say hello to our new Chief Marketing Officer – Aparna Mahesh. In a career spanning close to two decades, Aparna comes with extensive brand-building experience that includes industries and geographies. Her first job was with Parle Agro where she managed popular brands like Frooti, Appy and Bailey mineral water. She then moved to the US and later, the UK, where she spent eight years displaying her marketing prowess working on brands like Microsoft, MasterCard, CapitalOne and Royal Mail.

In 2011, she joined as the Head of Brand Marketing and built the brand right from scratch. Her success in making the brand a household name can be inferred from how popular the word “Quikrrrrr…” became.

Co-founder and CEO, Adhil Shetty commented on the appointment saying, “We started our journey with a digital-only strategy aimed at the metros, as that is where the bulk of our customers existed then. Today, cashless, paperless finance is gaining acceptance across India, and it is time to revisit our marketing strategy. It is the time we look beyond the online space exclusively and reach out to more people than ever through mass media as well. As we explore newer strategies and experiment with other media, we are thrilled to have an industry stalwart like Aparna to support us and guide our efforts.”

Aparna’s excitement about her new role is palpable when she says, “Fintech in India is a sector that is seeing tectonic changes, thanks to the push towards digitisation and a long overdue improvement in financial literacy among customers. Like in every other sector, the need for digital, reliable, and instant solutions has made innovation absolutely critical. BankBazaar is a pioneer in this space and with their push on paperless solutions, they have demonstrated a steadfast commitment to keeping the customer at the heart of everything they do. I look forward to working closely with the founding team to further strengthen the brand and its connect with customers.”

Additional Reading: Navin Chandani: Getting On Board The Fintech Train

Aparna joins us from FreshMenu where she served as the CMO. On the personal front, she is a mom to two boys and is a trained yoga instructor. She is also a published fiction writer. Her book ‘Talking of Silence’ was published in 2004.

Here’s wishing you a warm welcome, Aparna. Here’s hoping we soar to greater heights with you by our side.

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