The country’s biggest two-wheeler manufacturer Hero Honda has introduced a new model of one of its best-sellers, Super Splendor, costing Rs 45,950 (ex- Delhi).
Anil Dua, Senior VP (Marketing and Sales), Hero Honda Motors said, “The 125cc segment has been stagnant or even declining in the past one year, but we believe that we can grow the market. Our own expectation is to grow our own sales by about 15-20 per cent in the 125cc segment”.
But he did not divulge the particular number of units when queried about the increase in sales the company anticipates with the launch of the new bike.
The 125 cc segment comprises around 20% of the total motorcycle market, which is around 75 lakh units per year.
After the launch of the new model, Hero Honda will eliminate the old Super Splendor, he said.
Dua said, “With consecutive months of four lakh-plus sales since the month of May, our sales are moving at all-time high levels. We are looking to build on this momentum with a slew of new launches leading up to the festive season”.
Hero Honda had introduced the Splendor brand in 1994 in the 100cc segment and as per the company it is the world’s largest selling bike.
The company launched Super Splendor in 2005 in the 125cc segment having “Quantum Core” engine and improved features to offer better fuel economy.
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