With competitors encroaching on India’s biggest car manufacturer, Maruti Suzuki India continues to hold less than 50% share, despite its highest-ever local sales in July.
The Society of Indian Automobile Manufacturers (SIAM) said, the company sold 2,82,488 cars in the April-July time-frame, implying a 47.68% share in the total 5,92,405 units.
Last year, MSI held a 53.13% share of the 4,40,069 units car market. It had sales of 2,33,811 cars. This is the 1st fiscal where Maruti Suzuki India’s (MSI) market share went down below 50%.
The company’s loss is primarily because of Tata Motors, Ford India and General Motors India taking over because of a good response to their corresponding small cars: Nano, Figo and Beat.
In July 2010, MSI sold 90,114 units, including multi-purpose and utility vehicles, and passenger cars, a 33.45% increase from 67,528 units in July, 2009. This was highest-ever for MSI in any month locally.