Standard Chartered Bank has declared the introduction of its ‘preferred banking’ offer for the rapidly-growing emerging wealthy segment, represented by young, upwardly mobile, techno-literate professionals in the age group of 25-40 years.
The scheme provides full solutions that merge savings, loans, and insurance for the emerging wealthy class, which comprises of people having an annual income of Rs 5,00,000-Rs 40,00,000, the bank said.
Sandeep Das, the bank’s GM for premium banking, said, “In India, the emerging affluent is a sizeable and rapidly-growing customer segment, growing at 18 percent per annum with needs that have been largely underserved and undifferentiated.
“Their needs are quite distinct from those of the mass market and present a huge opportunity for Standard Chartered”.
The aspired segment is classified as young, upwardly mobile, techno-literate professionals in the age group of 25-40 years, and desire fame, ease and rewards, and solutions, he added.
As per the scheme, customers would receive quicker and easier mortgage solutions at discounted rates besides an overdraft facility of up to Rs 300,000 at the introductory interest rate of 15%.
Besides this, the customers would get favored world credit card and favored platinum debit card, which would help earn faster reward points and petrol surcharge waivers.
Get the best deals on loan offers